MEET THE FOUNDER
Genya Egorova is the founder and director of United Urban, an independent property and project advisory practice grounded in architectural thinking, project delivery and a deep understanding of the built environment.
With nearly two decades of experience across residential, commercial and mixed-use projects, Genya's work spans award-winning projects and landmarks including the Sydney Opera House and The Rocks precinct. Her experience navigating complex heritage, planning, construction and project delivery challenges has shaped the way she approaches property today.
A DIFFERENT PERSPECTIVE ON PROPERTY & PROJECTS
Every building has a story - how it was designed, how it was built, what has changed over time and what might happen around it in the future.
After years in architecture, design, construction and project management, Genya saw an opportunity to bring that knowledge directly to property buyers and owners undertaking projects.
United Urban was born from the belief that good property decisions and successful projects require more than conventional advice. They require someone who understands the bigger picture, can identify risks and opportunities, and knows how to turn ideas into practical outcomes.
Today, United Urban provides independent buyer representation, property and project advisory, design and client-side project management.
WHAT DRIVES ME
I love solving problems, negotiating and finding opportunities others might overlook. No two properties or projects are the same, and that's what makes this work so interesting.
Sometimes it's uncovering a risk before someone buys. Other times it's finding a better design solution, bringing together the right people or navigating a difficult project.
What matters most to me is understanding what my clients are trying to achieve and helping them get there, with sound judgement, creativity and genuine personal involvement.
That's what United Urban is about - bringing the right expertise, people and perspective together to make better things happen.
Licensed Buyers’ Agent (NSW) Licence No. 20536118
Bachelor of Design in Architecture The University of Sydney
Built environment studies in Construction Project Management, The University of Sydney
results
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![Waterfront house with a blue exterior and a deck with outdoor furniture, connected by a wooden walkway to a sandy shore, surrounded by trees and other houses.]()
Great value-add suggestions on how to enhance properties
I highly recommend Genya. She’s a true professional with deep expertise in architecture and real estate, having advised me on multiple properties of varying styles and purposes. Her knowledge has been invaluable, from spotting opportunities I’d miss to offering insightful advice on my London property. With her architectural background, she brings a keen eye for design and improvement. Genya goes above and beyond with personalized service and made a stressful process much smoother. A pleasure to work with, and I can’t recommend her enough!
Amanda
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![Modern two-story house with gray and off-white exterior, blue car parked in driveway, mailbox with plants nearby, clear sky with some clouds, and power lines in the background.]()
Expertise in both architecture and real estate made all the difference
Genya was an incredible help with my property search. Her expertise in both architecture and real estate made all the difference, especially when assessing a house with water damage. She helped me see the hidden opportunities and how to add value, turning a potential issue into an advantage. Highly recommend her for anyone looking for a knowledgeable and strategic buyer’s agent!
Kate
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![Single-story house with white brick exterior, green tiled roof with solar panels, front yard with lawn and small garden, driveway and garage, set in a suburban area with trees and greenery in the background.]()
Very helpful when dealing with stressful real estate issues
Genya assisted us with buying and designing our first property in Sunshine Coast and turning our 3 bedroom house into 5. Working with a great joy, Genya is professional, patient, knowledgeable, nothing is too hard for her and she is also highly emotionally intelligent, which is very helpful when dealing with stressful real estate issues. Highly recommended.
Julie & Paul
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![A two-story house with a gray base and beige upper level, surrounded by a green lawn and trees, featuring a red patio umbrella on a balcony and flower pots on windowsills.]()
Great help in Sydney Eastern Suburbs and Hobart
UU offers very practical advice, borne of the founder’s years of experience in managing major architecture projects. I was very happy with their help on Sydney Eastern Suburbs apartment hunting and suggestions re repairs on my house in Tasmania to get a better sale value.
Margaret
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![A white house with a blue door and solar panels on the roof, surrounded by a green lawn, trees, and outdoor furniture, under a partly cloudy sky.]()
Expert Guidance for a Successful Property Search in the Blue Mountains
UU Consulting was invaluable during my property search in the Blue Mountains. Genya's expertise in zoning, maintenance, fire risk, and resale/rental potential gave me a clear understanding of the market. She patiently guided me through every detail, making sure I was well-informed every step of the way. Her insights, especially on resale and rental, were incredibly helpful. I highly recommend her services to anyone exploring the area!
Bev F
