Genya Egorova is the founder and director of United Urban, an exclusive buyers’ agency grounded in architectural thinking, project delivery, and a rigorous understanding of the built environment.
With nearly fifteen years’ experience in the built environment, Genya has worked across residential, commercial, and mixed-use projects from feasibility through to delivery. Her background includes many award-winning projects and landmarks such as the Sydney Opera House, and extensive work across The Rocks, where she was involved across the entire precinct, navigating complex heritage overlays, operational constraints, and long-term maintenance requirements—sharpening her expertise in build quality, planning risk, and long-term asset performance.
Before establishing United Urban, Genya spent several years managing multidisciplinary consultant teams, assessing tenders, and navigating planning, compliance, and procurement processes across both private practice and government environments. She brings a strong professional network across architecture, construction, engineering, and specialist consultancies, allowing her to draw on trusted specialists and assemble the right team when deeper expertise is required.
As a buyers’ agent, Genya brings architectural judgement and project-management discipline into the buying process. She helps clients look beyond surface appeal to understand how a property is designed and built, and likely to perform over time.
Clients value Genya’s ability to cut through noise and navigate complexity with confidence, combining architectural insight, industry knowledge, and strategic judgement to support considered, well-informed property decisions.
Licensed Buyers’ Agent (NSW) — Licence No. 20536118
Bachelor of Design in Architecture, The University of Sydney
Built environment studies in Construction Project Management, The University of Sydney
results
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![Waterfront house with a blue exterior and a deck with outdoor furniture, connected by a wooden walkway to a sandy shore, surrounded by trees and other houses.]()
Great value-add suggestions on how to enhance properties
I highly recommend Genya. She’s a true professional with deep expertise in architecture and real estate, having advised me on multiple properties of varying styles and purposes. Her knowledge has been invaluable, from spotting opportunities I’d miss to offering insightful advice on my London property. With her architectural background, she brings a keen eye for design and improvement. Genya goes above and beyond with personalized service and made a stressful process much smoother. A pleasure to work with, and I can’t recommend her enough!
Amanda
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![Modern two-story house with gray and off-white exterior, blue car parked in driveway, mailbox with plants nearby, clear sky with some clouds, and power lines in the background.]()
Expertise in both architecture and real estate made all the difference
Genya was an incredible help with my property search. Her expertise in both architecture and real estate made all the difference, especially when assessing a house with water damage. She helped me see the hidden opportunities and how to add value, turning a potential issue into an advantage. Highly recommend her for anyone looking for a knowledgeable and strategic buyer’s agent!
Kate
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![Single-story house with white brick exterior, green tiled roof with solar panels, front yard with lawn and small garden, driveway and garage, set in a suburban area with trees and greenery in the background.]()
Very helpful when dealing with stressful real estate issues
Genya assisted us with buying and designing our first property in Sunshine Coast and turning our 3 bedroom house into 5. Working with a great joy, Genya is professional, patient, knowledgeable, nothing is too hard for her and she is also highly emotionally intelligent, which is very helpful when dealing with stressful real estate issues. Highly recommended.
Julie & Paul
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![A two-story house with a gray base and beige upper level, surrounded by a green lawn and trees, featuring a red patio umbrella on a balcony and flower pots on windowsills.]()
Great help in Sydney Eastern Suburbs and Hobart
UU offers very practical advice, borne of the founder’s years of experience in managing major architecture projects. I was very happy with their help on Sydney Eastern Suburbs apartment hunting and suggestions re repairs on my house in Tasmania to get a better sale value.
Margaret
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![A white house with a blue door and solar panels on the roof, surrounded by a green lawn, trees, and outdoor furniture, under a partly cloudy sky.]()
Expert Guidance for a Successful Property Search in the Blue Mountains
UU Consulting was invaluable during my property search in the Blue Mountains. Genya's expertise in zoning, maintenance, fire risk, and resale/rental potential gave me a clear understanding of the market. She patiently guided me through every detail, making sure I was well-informed every step of the way. Her insights, especially on resale and rental, were incredibly helpful. I highly recommend her services to anyone exploring the area!
Bev F
